The Heart of Italy | JB Italy Tours

FROM RENAISSANCE MASTERPIECES TO MEDITERRANEAN BEAUTY

From the artistic treasures of Florence to the timeless grandeur of Rome and the sun-drenched landscapes of the Amalfi Coast, this private ten-day journey reveals some of Italy’s most captivating destinations. Explore Renaissance masterpieces, ancient wonders and picturesque coastal villages while savoring regional flavors, cruising around glamorous Capri and enjoying carefully selected 4- or 5-star accommodations. Private transportation and expert local guides create a seamless experience shaped by culture, beauty and authentic Italian charm.

DAY 1 · FLORENCE

A Refined Welcome to Renaissance Italy

Private Arrival · Rome to Florence · Luxury Hotel

Your Italian journey begins at Rome Fiumicino Airport, where your private English-speaking driver will welcome you upon arrival and accompany you to Florence. After travelling through the landscapes of Central Italy, settle into your carefully selected 4- or 5-star hotel for a three-night stay. The remainder of the day is yours to relax or begin exploring the enchanting streets of the Renaissance city at your own pace.

DAY 2 · FLORENCE

Masterpieces of the Renaissance

Private Guide · Accademia Gallery · Uffizi Galleries

Discover the artistic soul of Florence during a private tour led by a professionally licensed English-speaking guide. Admire Michelangelo’s iconic David inside the Accademia Gallery before exploring Piazza Santa Croce, Piazza della Signoria, Ponte Vecchio and the magnificent Cathedral of Santa Maria del Fiore. Continue to the celebrated Uffizi Galleries, home to an extraordinary collection of Renaissance masterpieces. Reserved entrance tickets to both the Accademia and Uffizi Galleries are included.

DAY 4 · MONTEPULCIANO & ROME

From Tuscan Hill Towns to the Eternal City

Private Transfer · Montepulciano · Luxury Hotel

After checking out of your Florence hotel, meet your private English-speaking driver and begin a scenic journey through the rolling hills of Tuscany. Pause in Montepulciano, where you may wander through historic streets, admire sweeping countryside views and experience the atmosphere of one of Tuscany’s most celebrated wine towns. Afterwards, continue to Rome and settle into your carefully selected 4- or 5-star hotel for a three-night stay.

DAY 5 · ROME & VATICAN CITY

Masterpieces and Icons of the Eternal City

Private Guide · Vatican Museums · Golf Cart Tour

Begin your day in Vatican City with a private four-hour tour led by a professionally licensed English-speaking guide. Explore the extraordinary collections of the Vatican Museums with reserved entrance tickets, marvel at Michelangelo’s masterpieces inside the Sistine Chapel and complete your experience with a visit to the magnificent St. Peter’s Basilica.

Later, meet your private golf cart guide directly at your hotel and set out on a three-hour journey through Rome’s historic streets, elegant squares and most celebrated landmarks. A comfortable and engaging way to experience the beauty and atmosphere of the Eternal City.

DAY 6 · ANCIENT ROME

From Imperial Wonders to Authentic Roman Flavors

Private Guide · Colosseum & Roman Forum · Evening Food Tour

Step into the fascinating world of Ancient Rome during a private four-hour tour with your professionally licensed English-speaking guide. Explore the legendary Colosseum, walk through the ruins of the Roman Forum and discover Palatine Hill, Aventine Hill and Capitoline Hill, with reserved entrance tickets included.

In the evening, experience another side of the Eternal City during a guided 2.5-hour walking food tour through its vibrant neighborhoods. Sample authentic local specialties while discovering the flavors, traditions and convivial spirit of Roman cuisine.

DAY 7 · POMPEII & SORRENTO

From an Ancient City to the Mediterranean Coast

Private Transfer · Pompeii Guided Tour · Olive Oil Tasting

After checking out of your Rome hotel, meet your private English-speaking driver and begin your journey towards Sorrento. Along the way, stop in Pompeii for a private two-hour tour led by a professionally licensed English-speaking guide, who will bring the remarkably preserved streets, villas and stories of this ancient Roman city to life. Entrance tickets are included.

Continue to a local olive oil producer for a visit and guided tasting before travelling onwards to Sorrento. Upon arrival, settle into your carefully selected 4- or 5-star hotel for a three-night stay.

DAY 8 · CAPRI

The Island, Seen from the Sea

Private Boat · Hidden Grottos · Swimming & Relaxation

Set out on a private boat journey around Capri with your English-speaking skipper. Cruise past dramatic cliffs, secluded coves and the celebrated White and Green Grottos, pausing to swim and snorkel in the crystal-clear Mediterranean waters. Drinks, towels and snorkeling equipment are included for your comfort throughout the experience. A visit to the Blue Grotto may be possible depending on sea conditions, weather and waiting times; entrance fees are not included.*

DAY 9 · AMALFI COAST

A Day Along Italy’s Most Iconic Shoreline

Positano · Amalfi · Ravello · Private Driver

Set out with your private English-speaking driver for an unforgettable journey along the Amalfi Coast, where dramatic cliffs, Mediterranean colors and picturesque villages create one of Italy’s most captivating landscapes. Discover the timeless charm of Positano, wander through the historic heart of Amalfi and continue to elegant Ravello, perched high above the sea and celebrated for its magnificent villas and sweeping coastal views. At the end of the day, return to your hotel in Sorrento for an evening at your leisure.

Private ten-day journey through Florence, Tuscany, Rome, Pompeii, Sorrento, Capri and the Amalfi Coast
Choice between Siena, San Gimignano and a Tuscan winery or Pisa and Cinque Terre
Private guided experiences in Florence, Rome and Pompeii with professionally licensed English-speaking guides
Celebrated cultural treasures including the Accademia Gallery, Uffizi Galleries, Vatican Museums, Sistine Chapel, Colosseum and Roman Forum
Private golf cart tour through Rome’s historic center
Guided evening food experience featuring authentic Roman specialties
Private Capri boat experience with personal skipper and swimming opportunities
Private discovery of the Amalfi Coast, including Positano, Amalfi and Ravello
Hand-picked 4- or 5-star hotels with breakfast included
Private luxury transportation throughout the journey

Private English-speaking driver and luxury vehicle
Nine nights in carefully selected 4- or 5-star hotels: three nights in Florence, three nights in Rome and three nights in Sorrento, in standard double-occupancy rooms
Nine breakfasts included
Private guided experiences and entrance tickets as detailed in the itinerary
Private Capri boat experience with an English-speaking skipper
Culinary experiences and tastings as detailed in the itinerary
Private airport arrival and departure transfers
24/7 phone assistance throughout your journey

Access to the Blue Grotto is subject to suitable sea and weather conditions, opening status and waiting times. Entrance fees are not included and must be paid separately.

The average price for this journey is 8.900€ per person, based on a private party of four guests sharing standard double-occupancy rooms in carefully selected 4- or 5-star hotels. As this is a fully private journey, the price per person may vary depending on the number of guests and your preferred accommodations. Request your personalized proposal to receive the best available offer for your journey through Italy. 🇮🇹

Why choose us?
Discover Italy through a fully private journey designed around you. From hand-picked accommodations and private transportation to carefully selected local experiences, every detail is thoughtfully arranged to make your trip seamless and memorable.

Travel in comfort with professional English-speaking drivers, enjoy the expertise of licensed local guides during selected visits, and rely on our Italy-based team for assistance throughout your journey.

With a private itinerary, greater flexibility and personalized service, you can experience Italy at your own pace while we take care of the details.
How do you greet people in Italy?
In Italy, a friendly “Buongiorno” (good morning/good day) or “Buonasera” (good evening) is always appreciated when greeting someone. In more informal situations, “Ciao” is commonly used.

When meeting someone for the first time, especially in hotels, restaurants or other professional settings, a polite greeting is generally preferred. Italians are warm and welcoming, so a smile and a simple greeting will go a long way.
Are Credit Cards widely accepted in Italy?
Major credit cards, including Visa and Mastercard, are widely accepted throughout Italy in hotels, restaurants, shops and most tourist attractions. However, carrying a small amount of cash is recommended for smaller purchases, local markets or establishments that may not accept cards.

Contactless payments are also commonly available. Before travelling, we recommend checking with your bank regarding international transaction fees and travel notifications.
What is the appropriate attire when visiting churches?
When visiting churches and religious sites in Italy, respectful attire is required. Both men and women should ensure that shoulders and knees are covered, particularly when visiting major sites such as the Vatican and important basilicas.

We recommend avoiding sleeveless or revealing clothing and very short skirts or shorts. During the warmer months, carrying a light scarf or shawl is a convenient option for covering your shoulders when required.
What are the opening hours for shops and businesses?
Opening hours in Italy vary depending on the city, season and type of business. Most shops generally open between 9:00 AM and 10:00 AM and remain open until approximately 7:30 PM or 8:00 PM.

Smaller, independently owned shops may close for a few hours in the afternoon, particularly outside major tourist areas. Opening hours may also vary on Sundays and public holidays, so we recommend checking individual businesses in advance.
What is the currency used in Italy, and where can I exchange money?
The official currency in Italy is the Euro (€). ATMs are widely available in cities, towns and major tourist destinations, and cash can also be exchanged at banks and authorized currency exchange offices.

When withdrawing or exchanging money, we recommend checking any applicable fees and exchange rates in advance. Carrying a small amount of cash can be useful for minor purchases, local markets and other situations where card payments may not be available.
Do I need a visa to travel to Italy?
Visa requirements for Italy depend on your nationality, the length of your stay and the purpose of your visit. Travellers should always verify the latest entry requirements applicable to their passport before departure.

ETIAS, the European Travel Information and Authorisation System, is expected to apply to visa-exempt travellers once it becomes operational. We recommend checking the official European Union website for the most up-to-date information before travelling.
What are the hotels taxes in Italy, how do I pay them and how much are they?
In Italy, many cities charge a local tourist tax (“tassa di soggiorno”), which is generally calculated per person, per night. The amount varies depending on the destination, accommodation category and local regulations.

Tourist taxes are usually not included in the package price and are paid directly to the hotel, either during your stay or at check-out. Payment methods and exemptions may vary by destination, so the applicable amount will be confirmed by your accommodation.
How do gratuites work in Italy?
Gratuities in Italy are not mandatory and are generally not included in the cost of your journey. They are entirely at your discretion and are a personal way to show appreciation for exceptional service.

Should you wish to leave a gratuity for your driver, guide, skipper, hotel staff or other service professionals, the amount may be based on the quality and level of service received. There is no fixed percentage required, and gratuities may be given directly to the individual at the end of the service.

Thank you for contacting us.
We’ll get back to you as soon as possible.

Trip Overview

YOUR JOURNEY AT A GLANCE

JOURNEY HIGHLIGHTS

What's included

What's not included

FAQs

Why choose us?

How do you greet people in Italy?

Are Credit Cards widely accepted in Italy?

What is the appropriate attire when visiting churches?

What are the opening hours for shops and businesses?

What is the currency used in Italy, and where can I exchange money?

Do I need a visa to travel to Italy?

What are the hotels taxes in Italy, how do I pay them and how much are they?

How do gratuites work in Italy?

We got it.

Thank you for considering JB Italy Tours for your upcoming trip to Italy. Please fill in the form, and we will contact you within 48 hours with a customized quotation

That didn’t work.

LET US DESIGN YOUR JOURNEY THROUGH ITALY

Tell us about your travel plans and preferences. Our Italy-based team will create a personalized proposal and contact you within 48 hours.

Client Reviews

REAL STORIES FROM OUR GUESTS

Quick Links

Contact Informations