Puglia & Amalfi Coast | JB Italy Tours

A JOURNEY THROUGH THE SOUL OF SOUTHERN ITALY

From the sun-drenched landscapes of Sorrento and the Amalfi Coast to the ancient dwellings of Matera and the whitewashed villages of Puglia, this private ten-day journey reveals the authentic soul of Southern Italy. Explore Pompeii and Herculaneum, cruise around glamorous Capri and discover the rich culture, architecture and flavors of Puglia. Private transportation, expert local guides and carefully selected 4- or 5-star accommodations create a seamless experience filled with history, beauty and Mediterranean charm.

DAY 1 · ROME, NAPLES & SORRENTO

A Delicious Welcome to Southern Italy

Private Arrival · Neapolitan Pizza Experience · Sorrento Hotel

Upon arrival at Rome Airport, meet your private English-speaking driver and begin your journey south towards Sorrento. Along the way, stop in Naples—the birthplace of pizza—to savour an authentic Neapolitan pizza and enjoy your first taste of Southern Italy. Afterwards, continue to Sorrento and check into your carefully selected 4- or 5-star hotel for a four-night stay.

DAY 2 · AMALFI COAST

A Day Along Italy’s Most Iconic Shoreline

Positano · Amalfi · Ravello · Private Driver

Set out with your private English-speaking driver for an unforgettable journey along the Amalfi Coast, where dramatic cliffs, Mediterranean colors and picturesque villages create one of Italy’s most captivating landscapes. Discover the timeless charm of Positano, wander through the historic heart of Amalfi and continue to elegant Ravello, perched high above the sea and celebrated for its magnificent villas and sweeping coastal views. At the end of the day, return to your hotel for an evening at your leisure.

DAY 3 · POMPEII & HERCULANEUM

Ancient Cities and the Wines of Vesuvius

Private Guide · Archaeological Sites · Winery Experience

Step into the ancient Roman world during a full-day experience in Pompeii and Herculaneum. Accompanied by a professionally licensed English-speaking guide, explore the remarkably preserved streets, villas and public spaces of both archaeological sites, with entrance tickets included. Afterwards, visit a local winery on the slopes of Mount Vesuvius for a guided tour, wine tasting and light lunch.

DAY 4 · CAPRI

The Island, Seen from the Sea

Private Boat · Hidden Grottos · Swimming & Relaxation

Meet your private driver at the hotel for a comfortable transfer to the port, where your English-speaking skipper will welcome you aboard for an unforgettable journey around Capri. Cruise past dramatic cliffs, secluded coves and the celebrated White and Green Grottos, pausing to swim and snorkel in the crystal-clear Mediterranean waters. Drinks, snacks, towels and snorkeling equipment are included throughout the experience. At the end of the day, return to Sorrento by private boat, followed by a transfer to your hotel.*

DAY 5 · MATERA & POLIGNANO A MARE

From Ancient Stone Dwellings to the Adriatic Coast

Private Transfer · Matera Guided Tour · Luxury Hotel

After checking out of your Sorrento hotel, meet your private English-speaking driver and begin your journey towards Puglia. Along the way, stop in Matera for a private tour led by a professionally licensed English-speaking guide. Explore its remarkable ancient cave dwellings, winding lanes and extraordinary stone architecture before continuing to Polignano a Mare. Upon arrival, settle into your carefully selected 4- or 5-star hotel for a five-night stay.

DAY 6 · CASTELLANA CAVES & BAR

Underground Wonders and Adriatic Charm

Guided Cave Experience · Bari Old Town · Optional Monopoli Evening

Begin your day with a guided visit to the spectacular Castellana Caves, one of Puglia’s most remarkable natural wonders, with entrance tickets included. Continue to Bari for a leisurely afternoon exploring its atmospheric historic center and lively waterfront. In the evening, you may choose to spend time in Monopoli, a charming coastal town celebrated for its picturesque harbor and inviting atmosphere.

DAY 7 · BRINDISI, LECCE & OTRANTO

The Baroque Beauty of Southern Puglia

Private Guide · Historic Towns · Adriatic Landscapes

Set out for a full-day exploration of Southern Puglia with your professionally licensed English-speaking guide. Discover Brindisi and its historic landmarks before continuing to Lecce, celebrated for its ornate Baroque architecture and elegant streets. Complete the journey in Otranto, a captivating coastal town where centuries of history meet the blue waters of the Adriatic.

DAY 8 · OSTUNI & THE VALLE D’ITRIA

Whitewashed Villages and Timeless Traditions

Private Guide · Ostuni · Mesagne · Ceglie Messapica

Explore the dazzling whitewashed streets of Ostuni during a private guided visit with a professionally licensed English-speaking guide. Continue to Mesagne and Ceglie Messapica, two characterful towns rich in history, architecture and local traditions. After returning to your hotel for time to relax, you may choose to spend the evening in the coastal town of Monopoli.

DAY 9 · THE VILLAGES & WINES OF PUGLIA

Trulli, Hill Towns and Regional Wines

Alberobello · Locorotondo · Martina Franca · Wine Tasting

Spend the day discovering some of Puglia’s most distinctive towns. Admire Alberobello’s iconic trulli, wander through the whitewashed streets of Locorotondo and continue through Fasano to elegant Martina Franca, with time to explore and enjoy lunch at your leisure. In the afternoon, visit the I Pastini winery for a guided tasting celebrating the native grape varieties and winemaking traditions of the region.

Private ten-day journey through Campania, Basilicata and Puglia
Private guided experiences in Pompeii, Herculaneum, Matera and Puglia with professionally licensed English-speaking guides
Private discovery of the Amalfi Coast, including Positano, Amalfi and Ravello
Private Capri boat experience with personal skipper, swimming and snorkeling opportunities
Archaeological treasures including Pompeii, Herculaneum and Matera
Guided visit to the spectacular Castellana Caves
Wine experiences on the slopes of Mount Vesuvius and in the Valle d’Itria
Authentic Neapolitan pizza experience in Naples
Puglia’s most captivating towns, including Lecce, Otranto, Ostuni and Alberobello
Hand-picked 4- or 5-star hotels with breakfast included
Private luxury transportation throughout the journey

Private English-speaking driver and luxury vehicle
Nine nights in carefully selected 4- or 5-star hotels: four nights in the Sorrento area and five nights in Puglia, in standard double-occupancy rooms
Nine breakfasts included
Private guided experiences and entrance tickets as detailed in the itinerary
Private Capri boat experience with an English-speaking skipper
Authentic Neapolitan pizza experience in Naples, including drinks
Winery experiences, tastings and light lunch as detailed in the itinerary
Private airport arrival and departure transfers
24/7 phone assistance throughout your journey

The private Capri boat experience is subject to suitable sea and weather conditions. The final route and navigation will be determined by the skipper on the day of the service.

The average price for this journey is 8.900€ per person, based on a private party of four guests sharing standard double-occupancy rooms in carefully selected 4- or 5-star hotels. As this is a fully private journey, the price per person may vary depending on the number of guests and your preferred accommodations. Request your personalized proposal to receive the best available offer for your journey through Italy. 🇮🇹

Why choose us?
Discover Italy through a fully private journey designed around you. From hand-picked accommodations and private transportation to carefully selected local experiences, every detail is thoughtfully arranged to make your trip seamless and memorable.

Travel in comfort with professional English-speaking drivers, enjoy the expertise of licensed local guides during selected visits, and rely on our Italy-based team for assistance throughout your journey.

With a private itinerary, greater flexibility and personalized service, you can experience Italy at your own pace while we take care of the details.
How do you greet people in Italy?
In Italy, a friendly “Buongiorno” (good morning/good day) or “Buonasera” (good evening) is always appreciated when greeting someone. In more informal situations, “Ciao” is commonly used.

When meeting someone for the first time, especially in hotels, restaurants or other professional settings, a polite greeting is generally preferred. Italians are warm and welcoming, so a smile and a simple greeting will go a long way.
Are Credit Cards widely accepted in Italy?
Major credit cards, including Visa and Mastercard, are widely accepted throughout Italy in hotels, restaurants, shops and most tourist attractions. However, carrying a small amount of cash is recommended for smaller purchases, local markets or establishments that may not accept cards.

Contactless payments are also commonly available. Before travelling, we recommend checking with your bank regarding international transaction fees and travel notifications.
What is the appropriate attire when visiting churches?
When visiting churches and religious sites in Italy, respectful attire is required. Both men and women should ensure that shoulders and knees are covered, particularly when visiting major sites such as the Vatican and important basilicas.

We recommend avoiding sleeveless or revealing clothing and very short skirts or shorts. During the warmer months, carrying a light scarf or shawl is a convenient option for covering your shoulders when required.
What are the opening hours for shops and businesses?
Opening hours in Italy vary depending on the city, season and type of business. Most shops generally open between 9:00 AM and 10:00 AM and remain open until approximately 7:30 PM or 8:00 PM.

Smaller, independently owned shops may close for a few hours in the afternoon, particularly outside major tourist areas. Opening hours may also vary on Sundays and public holidays, so we recommend checking individual businesses in advance.
What is the currency used in Italy, and where can I exchange money?
The official currency in Italy is the Euro (€). ATMs are widely available in cities, towns and major tourist destinations, and cash can also be exchanged at banks and authorized currency exchange offices.

When withdrawing or exchanging money, we recommend checking any applicable fees and exchange rates in advance. Carrying a small amount of cash can be useful for minor purchases, local markets and other situations where card payments may not be available.
Do I need a visa to travel to Italy?
Visa requirements for Italy depend on your nationality, the length of your stay and the purpose of your visit. Travellers should always verify the latest entry requirements applicable to their passport before departure.

ETIAS, the European Travel Information and Authorisation System, is expected to apply to visa-exempt travellers once it becomes operational. We recommend checking the official European Union website for the most up-to-date information before travelling.
What are the hotels taxes in Italy, how do I pay them and how much are they?
In Italy, many cities charge a local tourist tax (“tassa di soggiorno”), which is generally calculated per person, per night. The amount varies depending on the destination, accommodation category and local regulations.

Tourist taxes are usually not included in the package price and are paid directly to the hotel, either during your stay or at check-out. Payment methods and exemptions may vary by destination, so the applicable amount will be confirmed by your accommodation.
How do gratuites work in Italy?
Gratuities in Italy are not mandatory and are generally not included in the cost of your journey. They are entirely at your discretion and are a personal way to show appreciation for exceptional service.

Should you wish to leave a gratuity for your driver, guide, skipper, hotel staff or other service professionals, the amount may be based on the quality and level of service received. There is no fixed percentage required, and gratuities may be given directly to the individual at the end of the service.

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Trip Overview

YOUR JOURNEY AT A GLANCE

JOURNEY HIGHLIGHTS

What's included

What's not included

FAQs

Why choose us?

How do you greet people in Italy?

Are Credit Cards widely accepted in Italy?

What is the appropriate attire when visiting churches?

What are the opening hours for shops and businesses?

What is the currency used in Italy, and where can I exchange money?

Do I need a visa to travel to Italy?

What are the hotels taxes in Italy, how do I pay them and how much are they?

How do gratuites work in Italy?

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