Available all year
Level: Easy
hotel included
Phone Assistance 24/7
All transportation included
Trip Overview
A JOURNEY THROUGH ROYAL CITIES, CELEBRATED VINEYARDS AND COASTAL BEAUTY
From Turin’s elegant boulevards to the vineyards of Piedmont and the colourful villages of the Ligurian coast, this private 10-day journey celebrates the culture, flavours and landscapes of Northern Italy. Discover distinguished museums and historic cities, taste exceptional wines in Alba, experience glamorous Portofino and explore the breathtaking Cinque Terre—all complemented by private transportation and carefully selected 4- or 5-star accommodations.
YOUR JOURNEY AT A GLANCE
STARTING IN ROME TURIN
Alba
Asti
Genoa
Barolo
Portofino
Santa Margherita Ligure
Cinque Terre
DAY 1 · TURIN
A Refined Welcome to Northern Italy
Private Arrival · Luxury Hotel · Leisure Evening
Upon arrival at Turin Airport, meet your private English-speaking driver for a comfortable transfer to your carefully selected 4- or 5-star hotel. Settle in for a four-night stay and enjoy the remainder of the day at your leisure, becoming acquainted with the elegant atmosphere of Piedmont’s historic capital.
DAY 2 · TURIN
Royal Elegance and Ancient Treasures
Egyptian Museum · Historic Centre · Valentino Park
Discover Turin during a private guided experience beginning with the celebrated Egyptian Museum, home to one of the world’s most important collections of ancient Egyptian art and artefacts. Continue through the historic centre to admire Piazza San Carlo, Palazzo Madama and the iconic Mole Antonelliana. Complete the day with a leisurely walk through the beautiful Valentino Park.
DAY 3 · ALBA
The Flavours and Landscapes of the Langhe
Medieval Alba · Winery Experience · Light Lunch
Travel through the picturesque countryside of the Langhe to Alba, a medieval town celebrated for its exceptional wines and culinary traditions. Visit a local estate for an introduction to regional winemaking, followed by a curated tasting and light lunch. On the return journey, stop for photographs at one of the area’s famous oversized benches, created as part of the Big Bench Community Project.
DAY 4 · ASTI
Medieval Heritage in the Heart of Piedmont
Historic Centre · Asti Cathedral · Torre Troyana
Spend the day discovering Asti, a city renowned for its medieval architecture and distinguished winemaking heritage. Explore its historic centre and admire the magnificent Cathedral of Santa Maria Assunta and San Gottardo. Continue to the Torre Troyana, one of the city’s most recognisable architectural landmarks and a fascinating reminder of its medieval past.
DAY 5 · BAROLO & GENOA
From Prestigious Vineyards to the Ligurian Coast
Private Transfer · Barolo · Wine Museum · Genoa Arrival
Check out of your Turin hotel and begin your private journey towards Genoa. Stop in the celebrated village of Barolo to visit WiMu, the innovative Wine Museum housed within the historic Falletti Castle. Afterwards, continue to the Ligurian coast and check into your carefully selected 4- or 5-star hotel in Genoa for a five-night stay.
DAY 6 · GENOA
Noble Palaces and Authentic Ligurian Flavours
Private Guided Tour · Historic Centre · Local Tastings
Explore Genoa’s fascinating historic centre with a professionally licensed English-speaking guide. Discover magnificent palaces, atmospheric alleyways and hidden corners that reveal the city’s maritime history and distinctive character. Along the way, savour some of Liguria’s best-known flavours, including traditional pesto, freshly baked focaccia and a glass of Prosecco.
DAY 7 · PORTOFINO & SANTA MARGHERITA LIGURE
The Timeless Elegance of the Italian Riviera
Portofino · La Piazzetta · Santa Margherita Ligure
Experience two of the Italian Riviera’s most enchanting destinations. Begin in Portofino, where colourful houses frame the iconic harbour and elegant boutiques surround the celebrated Piazzetta. Continue to Santa Margherita Ligure, a refined seaside town where grand Liberty-style hotels stand alongside traditional fishermen’s homes. Enjoy time to stroll along the waterfront, discover charming cafés and admire the lively marina.
DAY 8 · GENOA
The Maritime Soul of the City
Old Port · Panoramic Views · Aquarium or Boat Experience
Discover Genoa’s revitalised Old Port and ascend aboard the Bigo panoramic lift for sweeping views across the harbour and historic city. In the afternoon, choose between visiting the renowned Aquarium of Genoa or enjoying a scenic boat journey from the Old Port to admire the beauty of the Ligurian coastline from the water.
DAY 9 · CINQUE TERRE
Villages Suspended Between Land and Sea
Private Excursion · UNESCO Landscapes · Coastal Villages
Journey to the Cinque Terre, a UNESCO World Heritage Site where five colourful villages rise dramatically between the Mediterranean Sea and terraced hillsides. Discover the unique character of Manarola, Monterosso al Mare, Riomaggiore, Corniglia and Vernazza, travelling between the villages and admiring their vineyards, olive groves and centuries-old dry-stone walls. Enjoy time to explore the spectacular scenery and timeless coastal atmosphere.
DAY 10 · DEPARTURE
Arrivederci, Italy
Private Departure · Airport Transfer
After breakfast, meet your private driver for a smooth and comfortable transfer from your hotel to the airport. Depart Italy carrying treasured memories of Piedmont’s culture and wines, Genoa’s maritime heritage and the unforgettable beauty of the Italian Riviera.
JOURNEY HIGHLIGHTS
- Private 10-day journey through Piedmont, Genoa and the Italian Riviera
- Discover Turin, Alba, Asti, Barolo, Portofino, Santa Margherita Ligure and the Cinque Terre
- Private guided experiences in Turin, Asti, Genoa and the Cinque Terre
- Visit Turin’s celebrated Egyptian Museum and its most iconic architectural landmarks
- Wine tasting and light lunch at a local estate in the Langhe countryside
- Visit to WiMu, the Wine Museum in the historic village of Barolo
- Authentic Ligurian food experience featuring pesto, focaccia and local flavours
- Choice between the Aquarium of Genoa and a scenic boat experience from the Old Port
- Private discovery of glamorous Portofino and elegant Santa Margherita Ligure
- Travel pass for exploring the villages of the Cinque Terre
- Hand-picked 4- or 5-star hotels throughout the journey
What's included
- Private English-speaking driver and luxury vehicle throughout the journey
- Four nights in a carefully selected 4- or 5-star hotel in Turin
- Five nights in a carefully selected 4- or 5-star hotel in Genoa
- Ten breakfasts included
- Private guided tours and entrance tickets as detailed in the itinerary
- Wine tasting experience and light lunch in the Alba countryside
- Local food tastings during the guided discovery of Genoa
- Travel pass for the Cinque Terre
- Private airport arrival and departure transfers
- 24/7 phone assistance throughout your journey
What's not included
- Gratuities
- Meals and drinks not specifically mentioned in the itinerary
- City taxes, payable directly at the hotels
- Flights
The average price for this journey is 9.200€ per person, based on a private party of four guests sharing standard double-occupancy rooms in carefully selected 4- or 5-star hotels. As this is a fully private journey, the price per person may vary depending on the number of guests and your preferred accommodations. Request your personalized proposal to receive the best available offer for your journey through Italy. 🇮🇹
FAQs
Why choose us?
Discover Italy through a fully private journey designed around you. From hand-picked accommodations and private transportation to carefully selected local experiences, every detail is thoughtfully arranged to make your trip seamless and memorable.
Travel in comfort with professional English-speaking drivers, enjoy the expertise of licensed local guides during selected visits, and rely on our Italy-based team for assistance throughout your journey.
With a private itinerary, greater flexibility and personalized service, you can experience Italy at your own pace while we take care of the details.
How do you greet people in Italy?
In Italy, a friendly “Buongiorno” (good morning/good day) or “Buonasera” (good evening) is always appreciated when greeting someone. In more informal situations, “Ciao” is commonly used.
When meeting someone for the first time, especially in hotels, restaurants or other professional settings, a polite greeting is generally preferred. Italians are warm and welcoming, so a smile and a simple greeting will go a long way.
Are Credit Cards widely accepted in Italy?
Major credit cards, including Visa and Mastercard, are widely accepted throughout Italy in hotels, restaurants, shops and most tourist attractions. However, carrying a small amount of cash is recommended for smaller purchases, local markets or establishments that may not accept cards.
Contactless payments are also commonly available. Before travelling, we recommend checking with your bank regarding international transaction fees and travel notifications.
What is the appropriate attire when visiting churches?
When visiting churches and religious sites in Italy, respectful attire is required. Both men and women should ensure that shoulders and knees are covered, particularly when visiting major sites such as the Vatican and important basilicas.
We recommend avoiding sleeveless or revealing clothing and very short skirts or shorts. During the warmer months, carrying a light scarf or shawl is a convenient option for covering your shoulders when required.
What are the opening hours for shops and businesses?
Opening hours in Italy vary depending on the city, season and type of business. Most shops generally open between 9:00 AM and 10:00 AM and remain open until approximately 7:30 PM or 8:00 PM.
Smaller, independently owned shops may close for a few hours in the afternoon, particularly outside major tourist areas. Opening hours may also vary on Sundays and public holidays, so we recommend checking individual businesses in advance.
What is the currency used in Italy, and where can I exchange money?
The official currency in Italy is the Euro (€). ATMs are widely available in cities, towns and major tourist destinations, and cash can also be exchanged at banks and authorized currency exchange offices.
When withdrawing or exchanging money, we recommend checking any applicable fees and exchange rates in advance. Carrying a small amount of cash can be useful for minor purchases, local markets and other situations where card payments may not be available.
Do I need a visa to travel to Italy?
Visa requirements for Italy depend on your nationality, the length of your stay and the purpose of your visit. Travellers should always verify the latest entry requirements applicable to their passport before departure.
ETIAS, the European Travel Information and Authorisation System, is expected to apply to visa-exempt travellers once it becomes operational. We recommend checking the official European Union website for the most up-to-date information before travelling.
What are the hotels taxes in Italy, how do I pay them and how much are they?
In Italy, many cities charge a local tourist tax (“tassa di soggiorno”), which is generally calculated per person, per night. The amount varies depending on the destination, accommodation category and local regulations.
Tourist taxes are usually not included in the package price and are paid directly to the hotel, either during your stay or at check-out. Payment methods and exemptions may vary by destination, so the applicable amount will be confirmed by your accommodation.
How do gratuites work in Italy?
Gratuities in Italy are not mandatory and are generally not included in the cost of your journey. They are entirely at your discretion and are a personal way to show appreciation for exceptional service.
Should you wish to leave a gratuity for your driver, guide, skipper, hotel staff or other service professionals, the amount may be based on the quality and level of service received. There is no fixed percentage required, and gratuities may be given directly to the individual at the end of the service.
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Available all year
Level: Easy
hotel included
Phone Assistance 24/7
All transportation included
Get a Quote
LET US DESIGN YOUR JOURNEY THROUGH ITALY
Tell us about your travel plans and preferences. Our Italy-based team will create a personalized proposal and contact you within 48 hours.
Client Reviews
REAL STORIES FROM OUR GUESTS
Memories shared by those who experienced Italy with us.
Our custom three-week tour through Italy with Joe Banana was the trip of a lifetime!
— Lisa B.
★★★★★
My wife and I had a personal driver tour of Italy for a once in a lifetime adventure.
— Mike M.
★★★★★
I highly recommend Joe Banana and his crew for any of your vacation needs in Italy!
— Daniel F.
★★★★★
